TOUR-1077Event Planning and Sponsorship
This foundational Event Planning and Sponsorship course explores various types of events and related career opportunities in the tourism industry. Students will learn the essential steps to plan an event by identifying the target market, working within a given budget, and by identifying key performance indicators. They will also learn how to secure resources through fundraising and sponsorships, develop strategic plans, and implement risk management and financial practices. The course culminates in the creation of a comprehensive event plan, and the use of post-event evaluation methods to assess its success.
