TOUR-3077Tourism Business Development
This capstone course focuses on boosting community visitation by transforming local tourism assets. Students will dive into exciting, hands-on projects to identify, analyze, and develop new tourism business opportunities. Students will apply strategic planning, marketing expertise, and sustainability principles to create actionable business plans that drive economic growth and enhance visitor experiences. This course will equip students with the skills needed to contribute to community economic development and the growth of the tourism sector.
